Visc 202 Answers for 8/25

In regards to alphabet variation define....

Weight- The weight is the quickest, most efficient, and most traditional way of calling attention to a word, sentence or paragraph. As well, it is the relative darkness resulting from a the thickness of strokes.

Width- Condensed/compressed and wide/extended are the most common widths.

Style- Style can be classified into serif and sans serif and is a simple term that defines the decorative qualities applied to the text.

In regards to measuring type...

How is type measured in inches, mm, points or pica- type is measured by 1inch=12picas=72points.

As well, the type size must work together with linespacing. Linespacing is the space between the lines of type, measured from the baseline of one line of text to the next line of text.

Define point-Is a unit of measurement that is used for measuring type and is used for measuring depth of printing.

Define pica- Is a unit of measurement which usually measures lines of type.

How many points in an inch? There are 72 points in an inch.

If a letter is set in 36 pts about how many inches tall is it? The letter is 0.5 inches tall.

How many picas in an inch? There are 6 picas in an inch.

How many points in a pica? There are 12 points in a pica.

Define x-height- It is the distance between the baseline and the top of the main body of a lower case letter. It plays a huge part in typeface identification and readability.

Define cap height- Is the height of the capital letterforms. It mainly refers to flat letters opposed to round and pointed letters.

Define leading- It is the space between lines of type. It is usually expressed in points and measured from baseline to baseline.

Visc 202 Answers

Define "Grid:"

A grid is an approach to solving the problems on visual and organizational levels. It is also used to solve communication problems that have a high complexity level. The grid consists of a discrete set of alignment based relationships that serves as a guide for placing elements across an appearance. Lastly, a grid consists of columns, modules, markers, spatial zones, flowlines, and margins.

Why do we (designers) use a grid? What are the benefits or functions?

Designers use a grid because it is a simple approach to help them solve organizational and visual problems. As well, it helps solve communication problems that are very complex. The grid permits a designer to lay out a large amount of information because the building of the grid’s structure is put into consideration.

What is a modular grid?

A modular grid is a grid with four rows and four columns.

Define and Illustrate:

Margins are the negative spaces between the format edge and the content, which encircle the live area where type and image will be positioned. The size of the margins bear some consideration and can be used to focus attention or serve as a resting place for the eye.

Columns are vertical alignments of type that create horizontal divisions between the margins. There can be any number of columns; sometimes they have the same widths and other times they do not depending on the specific kinds of information that will be provided.

Grid modules are individual units of space separated by regular gaps that, when repeated across the page, create columns and rows.

Flowlines are alignments that separate the space into horizontal bands. They help guide the eye across the format and can be used to impose additional stopping and starting points for text and images.

Gutter is the blank space between facing pages of a book or between adjacent columns of type or stamps in a sheet.

Define hierarchy:

Hierarchy is determined on the level of importance that each part of the text is assigned to. It is based on which part of the text should be read first and the designer makes sure that the text is the first thing the viewer sees.

Define typographic color:

Typographic color is the changes in weight, texture or value, and rhythm which help indicate the differences between elements. The smaller and lighter elements which appear to recede, decrease in comparative importance because they become less active within the composition.

What are ways to achieve a clear hierarchy?

One way to achieve clear hierarchy is by manipulating the spaces around and between text, the designer creates levels of importance As well, changing the weight, texture or value, and rhythm helps indicate the difference between elements,which is also implied by spatial separation.