FInal Motion Graphics Video

Journal #12

First video: Lawrence Weiner

Shows every angle of his face, as some way to know him a little better.

Moves around his work area, shows glimpses of each different tool on his desk.

Asks someone if they know how the universe functions, ends with the universe presents itself.

Does not like Helvetica because it does not adapt itself to things it is telling you and that it is cultural, intellectual, and intelligent.

Throughout the entire thing the camera zooms in on him while he sitting down in a gallery.

Found a typeface that he likes and it is: Franklin Gothic Condensed.

At the end says: "Art is of the moment. Design is of the moment."

Second video: Milton Glaser

In the beginning, it shows him in a back room that holds 2 or 3 hundred posters in the back.

He always believed that the life of a designer is a life in between two sensibilities;

one of a business man and one of an artist. Artists provide that gift to the culture so people have something in common. He teaches because it makes him feel good. Graphic Designers and social commentary is that it is part of the practice because we have access to people's minds. If you have the ability to transfer ideas from one point to another it should be an idea that does no harm. As a graphic designer you should want to do things that has relationship to your community, family, city, to the country, to the world. He is still astonished and things still amaze him because the possibility of learning never disappears in the arts. Overall, my favorite part of this video is Milton going through all of his posters and showing us some of them, he looks so happy to be showing his work.

Third video: David Carson

The lack of training help him. Self indulgent was the big negative term, which he thinks is a very positive term. It is more important now that we put our personalities, becomes more personal into the work as we become more computerized. Put who you are as a person and put it into your work. Raygun (magazine) did not pay him much but he was independent there and was the one that took the stuff to the printer. He tried to interpret the stories and try to attract attention to it, but did not make it hard to read.

Journal 11

Debbie Millman is a partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country. Millman is president of AIGA, and chair of the School of Visual Arts’ master’s program in Branding. She is a contributing editor to Print magazine and host of the podcast “Design Matters.” She is the author of How To Think Like A Great Graphic Designer (Allworth Press, 2007),The Essential Principles of Graphic Design (Rotovision, 2008) and Look Both Ways: Illustrated Essays on the Intersection of Life and Design (How Books, 2009).

Design Matters is a radio talk show, hosted by Debbie Millman, where she takes listeners inside the world of design and branding to talk to professionals about what they do, how they do it and why they do what they do.

I listened to the Kate Bingaman-Burt interview, who founded Obsessive Consumption in 2002. Her first book, Obsessive Consumption: What Did You Buy Today?, was published this year by Princeton Architectural Press. She illustrated the book, Handmade Nation: The Rise of DIY, Art, Craft and Design, as well as the promotional materials for the documentary of the same name. Bingaman-Burt lives in Portland, Oregon, where she is an Assistant Professor of Graphic Design at Portland State University. Her Obsessive Consumptionwork is represented by Jen Bekman in NYC.

She is obsessive about doing a lot of work and sharing that work. Considers herself as a designer as a reporter. She noticed that 'everyone kind of buys the same things,' when she worked as a cashier in high school. Documents all of her consumption because she was in debt at one point. She fell for all of the people that tried to get everyone to sign for a credit card and they'll give her a free t-shirt. Kate stated that everyone wants to have sincere interactions with people and she was able to talk to someone based on what they buy.

I thought the interview was interesting because it wasn't totally about design, it was about how she got out of debt and how she interacts with other people. She used her design/art skills to get out of debt and document all of her savings. She also use to document everyday with a photo and that most people have one item that repeats itself when they shop. She now has her stuff that is being sold in Target. As well, she likes to feel useful and feels a little bit sick to her stomach if she doesn't do any work all day.

Journal #10

GOOD is a media platform for people who want to live well and do good. They are also a magazine. GOOD is a company and community for the people and provides content and utilities that support the community. It is basically made up of news, info graphics, videos and live events. It was actually very interesting going through the GOOD website. I found a lot of weird but interesting things. For example, there were a good number of videos of info graphics. There was one about Teen Sex and showed different types of statistics throughout the video about it. The statistics popped up at different times and each one was a different style. It was exactly like a motion graphic video. As well, there was another info graphic that was very simple and just used the graphics to show the stats and what the info graphic was about. While browsing through their regular info graphics I noticed that most of them contained a lot of information but were designed very well. None of them looked too crowded at all either. Then I also stumbled upon the design section and found The Stupidest Dog Leash in the World. I found it pretty hilarious and it was a very unique design. The picture of the infographic that I have at the very top really intrigued me because it was a flash type of graphic where you go over an area and it highlights the side. I've never seen an info graphic that was interactive like that.

Overall, there are many unique thing son GOOD website and the info graphics were a big help for our current project for Tad's class.

Speech Information- Jesse L. Jackson

Who is speaking?

Jesse L. Jackson

Why was/is the speech important to society?

This speech was important because it was for when he was running for the democratic nominee in the 1984 presidential election. He was the second African American to mount a nationwide campaign for President of the United States. The speech was is the address to the democratic convention, on July 18, 1984.

Why do you feel this is important or interesting?

I feel like this speech is important because of the history behind it and it is relevant to today because we have the first African American as the president today. As well, it is interesting how incorporates God into his speech.

what is the emotion, mood, tone, personality, feeling of the speech?

Throughout the speech, there is a sense of power, strength, and motivation. It’s a very uplifting speech to the changes that are starting to happen. Overall, it’s very moving to anyone who was supporting Jackson.

What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses..

The entire speech is very loud and there long pauses when there is applauding. He takes slight pauses repeatedly in the beginning when he is listing things. As well, he uses an emphasis when he starts talking about God. Overall, there is the same loud tone throughout the entire speech.

What do you FEEL should be loud or soft, long pause or rushed?

The beginning and the end of the speech should be the loudest and biggest. Some of the story telling he does in the middle should be rushed and also the applauding.

Is there a call to action? When listening to it what are the key/emphasized words?

The call to action is to gain democratic votes for him as the democratic nominee.

The words that are emphasized are mainly God and me. At the end of the speech, “Our flag is red, white and blue, but our nation is a rainbow -- red, yellow, brown, black and white” is really emphasized.

How does it make you feel?

The speech makes me feel powerful and inspired.

How do you imagine that the audience felt?

I imagine the audience felt inspired and moved to be there. The audience must have also felt proud to be a part of history. Especially, since Jackson is the second African American to have a major political campaign. I can only imagine the audience smiling at the end after experiencing such an amazing speech.

Could there be another interpretation of the speech

Yes, it can be interpreted as a non-political speech because of the many references to God and there aren’t that many political things he states in his speech.

Write/find a short bio, of the person giving the speech

Jackson was born Jesse Louis Burns in Greenville, South Carolina, to Helen Burns, a 16-year-old single mother. His biological father, Noah Louis Robinson, a former professional boxer and a prominent figure in the community, was married to another woman when Jesse was born. He was not involved in his son's life. In 1943, two years after Jesse's birth, his mother married Charles Henry Jackson, who would adopt Jesse 14 years later. Jesse went on to take the surname of his stepfather. Jackson attended Sterling High School, a segregated high school in Greenville, where he was a student-athlete. Upon graduating in 1959, he rejected a contract from a professional baseball team so that he could attend the racially integrated University of Illinois on a football scholarship. an American civil rights activist and Baptist Minister. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as shadow senator for the District of Columbia from 1991 to 1997. He was the founder of both entities that merged to form Rainbow/PUSH.

Journal #9

Jakob Trollback

Trollback + Company is a creative studio that weaves compelling narratives using motion graphics and live-action to create innovative campaigns for the advertising, broadcast and entertainment industries.

Past and Present clients; HBO, CBS,ESPN, Nike, TED, AIGA and The New York Times Magazine.

He is a completely self taught as a designer. He stated that being self taught means not having to worry about stealing other designer’s “style,” because you never are taught about other designers.

Pitfall about design - it’s a language where you can get have a job and not have to make any sense because there are people are out there who don’t really care what it is saying and think it just looks cool. Start to wonder “what am I saying with this design?”

How to make an impact:

It’s hard to change someone’s mind. Discussions do not work, pressure does not work, and peace also does not work. Emotional works can work, because if you can make someone feel positive about something you can kind of piggy back your message. The only thing with emotions that makes it hard to reach a big audience is that it is very individual and we all are different. Emotions is the most important thing. Participation is starting to become more important and it works because it has to do with kind of leaving something out. Participation starts the thought process. Creativity is a positive drive force for man kind. Personal discovery also has some kind of creative thinking.

BE INSPIRED

TELL STORIES

AND LEAVE THINGS OUT

YOUR IMAGINATION WILL FILL THE BLANKS

Trollback + Company is a creative studio that weaves compelling narratives using motion graphics and live-action to create innovative campaigns for the advertising, broadcast and entertainment industries.

Past and Present clients; HBO, CBS,ESPN, Nike, TED, AIGA and The New York Times Magazine.

For inspiration:

Look elsewhere and once you reach that level, you will want to do your own version of design/music.

Need to find somewhere, because there is so much creativity out there.

Different things can start your thinking about shapes and forms. It is very often that you can feel overwhelmed by emotion and have to figure out what to do with it.

Relates Bach with Helvetica and how Bach made a meaning for every note and it is pretty much the base of all music.

Overall, he shows mini clips of motion graphic works he has done and all of them are very simple with great usage of typography. Although CBS does not use the clip he showed anymore, it was still interesting because when that was out, I never thought of it as motion graphics since it was very simple. I also enjoyed when he was talking about inspiration and he showed the pictures of the billboards with the light bulb ad. It was again, simple but yet creative. It was very easy to recognize because mostly everyone knows where it is from. I hope everyone else enjoyed the videos as much as I did! Especially since our books are due tomorrow!

Journal #8

Type Means Never Having To Say You’re Sorry by Jessica Helfand discusses a portfolio review she was doing and saw a project where most of the students used the typeface Futura, but it did not connect to what they were designing at all. She asked a student why they chose to use Futura and the overall response of the student was “I just kind of liked it.” Throughout the rest of the article, she discusses how it is important to know the history behind the font and the other things that go with the typeface instead of just knowing the formal and technical conventions. Overall, Helfand expressed how much the history part of typography is important and that most designers are getting lost in the modern design.

Alternatives to Futura:

Akzidenz Grotesk

Gill San

DIN

Frutiger

Meta

Interstate

Gotham

Univers

Designing Under the Influence by Michael Bierut discusses how an interviewee’s best work in her portfolio was a CD packaging piece that resembled the exact work of Barbara Kruger. He asked her “what made her go for a Barbara kind of thing there” and she simply responded with “Who’s Barbara Kruger.” Then he continues by discussing how Kruger’s work has became apart of the atmosphere and that the interviewee has never seen any of her work and by coincidence used the same typeface, color palette, and typeface as her. Then he starts discussing the debate between imitation, influence, and plagiarism and if it is possible for someone to “own” a graphic style and the answer was legally “no.” Lastly, the lesson of this article was: “If anyone can rip you off, you may as well beat them to the punch.”

Beautiful Losers Review

Beautiful Losers is a documentary film that was made in 2008, which is about a group of young rebellious outsiders who in the end come together in a storefront gallery. In the beginning, it shows how each artist started out as just individuals who enjoy to display their creativity on the streets. Later on, it shows the sacrifices they made to keep doing the thing they love, which is art. Beautiful Losers not only displays the work of these individuals, but it is an art piece itself. Lastly, Beautiful Losers goes into the backgrounds of the following artists: filmmaker, Harmony Korine, skateboarder Ed Templeton, graffiti artist Barry McGee, filmmaker and album cover designer Mike Mills, and the creator of the Obama Hope Posters, Shepard Fairey.

The thing I loved most about this documentary is that it sends the message to all of its’ viewers that it doesn’t matter where you come from, if you are willing to work hard at the thing you love, you can be successful. After watching Beautiful Losers, I felt inspired by how they created beautiful pieces of art and were able to overcome the obstacles that were presented to them. This documentary proved to me that anyone can make it big, if they just try hard. As well, there will always be sacrifices to be made along the road to making it big. It also shows that their are so many different mediums to use out there besides the computer, pencil, charcoal, etc. My favorite artist was Barry McGee, because he would create the strangest face with spray paint. I have never seen that particular style and I just really fell in love with the abnormal faces he would make.

Overall, I really enjoyed the documentary, Beautiful Losers. It’s not only inspiring for artists, but for others that do not believe that they have what it takes to succeed in life. I also found it very touching at the end, that they dedicated it Margaret Kilgallen. She also had a very unique style of creating human beings. Lastly, I recommend that every artist should watch

because it is truly inspiring and eye opening.

Journal #7

I walked around downtown Bonner Springs and also went by the railroad and the old part of Bonner Springs, Kansas.

Here is the found signage/type I found:

Journal #6

Daniel Pink

Daniel stated that the most inspiring design is the eraser because it allows you to make mistakes. The eraser on mechanical pencil, the white board / chalkboard eraser allow you to erase your mistakes. Which also means that you can create. Design can address systems, such as education and health care. Most of the design takes in too much of an engineering approach. It maximizes efficiency without calling into question if that system makes much sense. Pink believes that standardized testing isn’t the right system for the 21st century because it isn’t the proper way to test student’s knowledge. On the other hand, How do we cut costs of Healthcare since they haven’t realized that we have a system that rewards intervention rather than prevention in the first place. Systems of education healthcare housing and transportation need better design. When design thinking is applied it makes the world a little bit better.

Emily Pilloton

She has been more interested in design as a process. The thing that helped her shape the way she thinks today was the show Macgyver from the 90s, not as a product, but a person. Macgyver is famous for creating crazy gadgets with basic design materials. He had minimal resources, but they always worked perfectly, even if it wasn’t realistic. Emily said the thing that design should tackle next is education K-12. She teaches in the poorest county in the state. Design as community should think about how you can offer the best parts of the design to imagine a different kind of public education system. They should redesign materials, spaces, and experiences for students, teachers, and parents. As well, they should actually teach designing as to solve problems. Just redesigning education itself, thinking about it as a system levels problem. It should be a core subject with basic sensibility. She believes that the education system is messed up. Lastly, she said: How can we bring design as a process. so it works better and can deliver services to students better in a more efficient way?

Luis Fitch

The design that inspired Luis the most he got from the kitchen of his mom, the folcajete, a stone tool, which is the traditional version of a blender. You can make guacamole or salsa in there by just grinding with the brick element. Fitch said that the food taste different when made with it. It still is popular in contemporary time. He showed how to make guacamole by using the folcajete. The problem that he believed design should solve next is the whole idea of cross cultural design. Where different design ideas from different cultures can understand each other more. Not just design, but also music, food, and etc.. It is a realistic problem and it is starting to happen today.

Tony Hawk

Design that inspired him the most is apple products because they took what used to be an only business product and made it fun and useful in everyday life and they continued to do it with music products and telephones. It changed family values and it took an idea and made it much more accessible and fun. The thing that Tony Hawk said needs to happen in design is that as our technology gets more advance it gets more intimidating and much less accessible to general public, so they need to make it easier and fun to use. Not only that, but making it exciting and making it beautiful. He believes that is what apple has proven to do and everyone needs to take inspiration from that.

Ze Frank

Procrastinated because he hates talking about design. He likes the social game Werewolf. Which is 15-17 people assigned at table and they are all assigned a different thing. Everyone has to figure out who the werewolf is and sometimes, there may not even be a werewolf. It’s a conversation and it gets dicier with simple moves. It makes you reevaluate what you believe on how you are manipulated and the way you think you are designing the communications that you are having. Social design is what inspires him because it takes advantages of our complexity of our social interactions and simplifies it for a moment and we can look through it different lenses.

Design should solve all of the problems. Even design should be redesigned. Today is a glorious age for designers because they are getting feedback and we can see how the choices we make in our work are affecting the people that are consuming our work. Frank believes that we should design religion, design art, and even dinner conversations should be designed. Everything should be exposed to what is being processed. He also thinks that there is a way of design that needs more attention. One to One Design, which is a way to communicate. One to Many design, which is what most design industries are doing. Many to Many design which is more collaborative created projects. He wants to see more of Many to One design, where they all come together and try to come up with a solution in one single person’s life. For example, make Mike less lonely. He believes it is inspiring to see a bunch of designers focus their attention to one single thing. Frank said it would help him pay attention more in the world he lives in.

Reflection:

My favorite video that I watched, had to Luis Fitch because my mother has a couple of folcajte and I never really thought of it to be design. This entire time, I just thought it was an old school Mexican tradition. I was also able to relate to it more because I have had sauces that my mom made with the folcajte. My favorite response to the problem that design should solve next was Ze Frank, because many designer’s can settle for the obvious problem or they can actually all work together on the one single person’s life and create something completely random but still is able to solve the solution. It helped me realize that there are other ways to view design.

The way I would answer these questions:

I believe that the most interesting design is sign/street design. It amazes me the way the signs on the roads are designed and how we learn what each symbol means without needing words on the sign. The symbols on the different streets signs are so simple but yet they can still be complicated for some people if they were never taught them. The signs are informative and do not completely distract the drivers from the road in front of them. Without them in our society, the roads would be much more complicated. The problem I believe design should solve next is the way today’s society becomes so addicted to new technology. Yes, technology keeps advancing, but the way the are designing technology is going rapidly. A really good example is Apple, because they keep redesigning and upgrading their phones, computers, ipods, or ipads that it is getting to a point where they are not really fitting the consumers. The reason for that is because they are redesigning each item in such a short period of time, that it makes the first consumers regret buying the first product. I believe that they should come up with a solution on timing out their products and creating bigger changes in their new versions instead of adding a little bit of detail to it.

Journal #5

Jonathan Harris makes projects that reimagine how humans relate to technology and to each other. Combining elements of computer science, anthropology, visual art and storytelling, his projects range from building the world’s largest time capsule to documenting an Alaskan Eskimo whale hunt on the Arctic Ocean. He is the co-creator of We Feel Fine, which measures the emotional temperature of the human world through large-scale blog analysis, and created recent projects about online dating, modern mythology, anonymity, news and language.

The project I enjoyed the most of Jonathan Harris is his dating website and how he compared house windows to the little profile pictures on the dating website. I found this brilliant because it is true that we imagine other people’s life through their window and he was taking that idea and making it into everyone being trapped in an apartment window. That was a great concept and was unique because most dating websites just have small profiles and pictures. Then when he figured out that that idea was already created he created the balloon idea and somewhat had the same concept as the apartment idea but everyone was just stuck in a balloon and he would form words and shapes out of balloons. The idea was very well thought out because he had female balloons and pink and male balloons as blue. In addition, the balloon would be darker if that person was old. He also had different movements and speech bubbles to pop up that had information about them. This entire dating profile intrigued me because they researched very small things that plays a part in what makes the balloon dating site a successful design.

Type/Layout terms

_ What are the advantages of a multiple column grid?

They contain several spatial intervals, which provide endless compositional options. They are flexible and accommodate a range of visual elements. They also provide opportunities to create rhythm, drama, movement, and tension through the interaction of visual elements.

_ How many characters is optimal for a line length? words per line?

There should be between 45-75 characters on a line, so about 12 words per line.

_ Why is the baseline grid used in design?

it allows type to sit up on imaginary lines and allows continuity within a design.

_ What is a typographic river?

A typographic river is a white column of gaps in the text.

_ From the readings what does clothesline or flow line mean?

Flowlines divide the page into horizontal spatial divisions and create additional alignment points for the placement of the visual elements. They are guides that help the designer establish consistent alignment across and down the page.

_ How can you incorporate white space into your designs?

Leave margins of paper open, break text into smaller paragraphs and group them.

_ What is type color/texture mean?

Type color refers to the density of typographic elements and their perceived gray value, which is the overall feeling of lightness and darkness on the page. The color is affected by the typeface, horizontal and vertical space, and amount of text on the page.

_ What is x-height, how does it effect type color?

X-height refers to the height of the lowercase letters without ascenders and descenders. Ascenders rise up from the baseline above the x-height to the camp height and sometime higher. It effects type color because the higher the type color the lighter it appears and it is also more readable.

_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

If text is justified, there is reasonable minimum word space (usually M/5 or a fifth of an em). There is also a maximum word space and optimum word space to hopefully avoid bad rivers.

_ What are some ways to indicate a new paragraph. Are there any rules?

Ornaments, drop lines, pilcrows and boxes, and bullets are used to mark breaks in streams of continuous text, outdented paragraphs, white space. One rule about paragraphs is to set the opening paragraphs flush left. In continuous text, mark all paragraphs after the first with an indent of at least one en or equal to the leading.

_ What are some things to look out for when hyphenating text.

Hyphenatino requires careful attention. TO improve the appearance of text includes; avoiding more than two hyphenated lines in a row and be alert on how words split. If possible, try to break them into even halves instead of leaving a stump at the end or beginning of a line. As well, never hyphenate proper names.

_ What does CMYK and RGB mean?

CMYK s a subtractive color model, used in color printing, and is also used to describe the printing process itself. It stands It stands for Cyan Magenta Yellow and Key(black).

RGB is additive color model, uses red, green, blue light to produce color.

_ What does hanging punctuation mean?

It is optical alignment with asterisks, apostrophes, commas, en dashes, hyphens, periods, and quotation marks. Usually, it hangs out of the line of text. It is also needed when a slight indent is created that is visual distracting.

_ What is the difference between a foot mark and an apostrophe?

A foot mark is often known as a dumb apostrophe, just like an inch mark is known as a dumb quote, they were common in typewriters and are straight apostrophes. True apostrophes are curved or angled.

_ What is the difference between an inch mark and a quote mark (smart quote)?

Inch marks were common in type writers, they are straight quotation marks. Quote marks are the ones that should be used and are curved or angled.

_ What is a hyphen, en dash and em dashes, what are the differences and when are they used.

Hyphen is used for hyphenated words and breaking words in a paragraph setting. En dash is used in compound terms to separate items, for example, dates, locations, times and phone numbers. Em dash is used to separate thoughts.

_ What are ligatures, why are they used, when are they not used, what are common ligatures

It is specially designed character produced by combining two or three letters into one unified form. They replace pairs of letters that collide into each other to improve legibility. The common ligatures are ff, ffi, ffl, fi, and fj. It is used in the typefaces where the lowercase f extends into the space of the letter following it. IF the letter rises above the x-height, it will touch the f.

Journal #4

Who is Bruce Mau?

Bruce Mau is a visionary and world-leading innovator who is the chief creative officer for Bruce Mau design.

What has he done?

Since founding his studio in 1985, Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences. Bruce Mau is recognized as an author and publisher of award-winning books, including the celebrated Zone Books series and S,M,L,XL in collaboration with Rem Koolhaas

Why is he interesting to us?

His Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity.

34. Make Mistakes Faster

Throughout my process for my projects I make so many mistakes and they are usually close to the end of the project. I need to start making them faster, so my end result is better. As well, I can have more time to fix them. I also need to start making less mistakes on my projects, so I can come up with the great solutions to the problem.

Journal #3

TED conference: Stefan Sagmeister, yes design can make you happy

First, Sagmeister discusses his superstitions when he landed in Hong Kong and realized that he had a terrible time in Hong Kong despite what the billboards said.

Being happy while designing- look at the authors photographs.

Visualization of happiness

Arcadia

Nirvana

Desire

Harmony

Realized the pieces in the exhibition were about the visualization of happiness and not things to evoke happiness.

Advertising or movie industry have a bad reputation with representing happy.

Designs that can evoke happiness:

Designers who did their own version of the subway signs.

The PS1 sculpture the room that has a retractable roof that opens and dusk and dawn. Cannot see horizon line, just different colors of the sky.

The 55,000 speech bubbles, where the designer put them on posters around new york and other people fill them in. The way it works so well is because people get to express themselves, the designer gets his project, and the advertisers get people to look at their ads. In the end, he made a list on what he likes about his job and what to do to be happy. For example, not staying behind a computer for too long, working without interruption on a single project, and having things come back from the printer done well.

How Good is Good?

Priorities:

1.)Strive for happiness

2.)Don’t hurt anybody

3.)Help, other ahieve the same

Changed the priorities to:

1.)Help others

2.)Don’t hurt anybody

3.)Strive for happiness

Bad design can harm our lives and make the world a more difficult place to live in.

Design can unify- Francis Hopkinson designed the American Flag

Design can help us remember - The towers of light by Julian Laverdiere and Paul Myoda

Design can simplify our lives-

Metro card to ease the way around the city

Design can make someone feel better-

He wore a shirt saying, “Dear Mom! Have a great Birthday” and wore it during the interview, which made her happy and feel better about him not being there for her birthday.

Design can make the world a safer place:

Cipro pamphlet can inform quickly and efficiently about when to take it and the side effects.

Design can help people rally behind a cause:

The poser series in the 80-ies showed others that there were others who were not happy with the administration. Only picked the ones that were actually pasted on the street because the rest of the prints go to design competitions and only helps the ego of the designer.

Design can inform and teach

Geometric signs and graphs in New York Times, designers give us a better understanding of the issues.

Design can raise money:

Breast Cancer symbol which made an impressive amount of money for cancer research

Design can make us more tolerant:

Troika poster by Andrey Logvin.

Uncle same is commercial Art, the American Flag is graphic design. Commercial Art makes you BUY things, graphic design GIVES you ideas.

Journal Entry #2

Dieter Rams: Ten Principles for Good Design Summary

1.) Good design is innovative: Innovation cannot be exhausted because technological development is always offering new opportunities for innovative design. They always develop together, so innovative design can never be an end to itself.

2.) Good design makes a product useful: The product has to meet a specific criteria and has to be functional, psychological and aesthetic. As well, it clearly defines the usefulness of the product and not adding anything to it that will take away from it.

3.) Good design is aesthetic: The beauty of the product is necessary to the way it works because it reflects the person and their well-being. “Only well-executed objects can be beautiful.”

4.) Good design makes a product understandable: The design makes the product talk and be self-explanatory to the users on the functions of the object.

5.) Good design is unobtrusive: Products that are fulfilling a purpose should not be/are not decorative objects. The design should be neutral and restrained and should leave room for self-expression.

6.) Good design is honest: It does not try to manipulate the consumer with promises that cannot be kept. The design must not make the product seem more powerful or valuable than it really is. Overall, not making the design just to manipulate consumers.

7.) Good design is long-lasting: The design of the product should avoid being outdated in the near future and last for many years. It must also avoid being fashionable because it will soon be out of style and be thrown away quicker.

8.) Good design is thorough, down to the last detail: Accuracy and care is essential in the design process because it must show respect towards the consumer. It must not be random or based on personal urges.

9.) Good design is environmentally-friendly: It does not use as much physical and visual pollution through the lifecycle of the product. It must contribute to the care of the environment.

10.) Good design is as little design as possible: Using less materials, which is better. The product must be simple and not overloaded with non-essentials. Simplicity is better.

Don Norman: 3 Ways Good Design Makes you Happy

Visceral

It is attracted subconsciously to a certain product by the way it is presented/looks. The only reason why the people like the product is because it is beautiful and are drawn in by colors or the fonts on the product.

Behavioral
Subconscious attraction that is automatic and users are unaware of it. The design allows the users to feel in control with the usability and the feel of the product. It interperpates the emotion.

Reflective

It looks over what is going on and describes what type the objects are attracted to . Shows what products will draw attention and it is all about going pass the person's superego.

Thoughtful Question:

Could reflective fall along side with Visceral or Behavoria for the same storyl? How often is the behavioral theory successful?

Audience Personas

Jill is a 42 year old high school teacher who teaches English and Journalism classes. She lives in the suburbs in Albuquerque, New Mexico. Jill has been in charge of the yearbook and newspaper staff for twenty years. She constantly forgets where she puts her car keys and has an unorganized desk. Jill is married to a journalist and has two teenage boys, one is 18 and the other is 15. She buys her clothes at JcPenny’s and buys groceries at Wal-Mart. Jill likes to read girly books that either have a happy or sad ending, which usually makes her cry. She usually goes to bed at 9 p.m. every night and spends her nights either watching soap operas or reading a book.

Anna is a 17 year old girl who is currently a junior in high school. She plays on the volleyball and softball team and works after school at the YMCA daycare. Her mother is an elementary school teacher and makes Anna read when she has nothing to do. Anna likes to go to the movies at least twice a month and shops for her clothes at Forever 21 and Old Navy. Her favorite restaurant is Panda Express and her favorite class is Weight Training. Anna has a younger sister and an older brother and her entire family enjoys going to sporting events together. As well, Anna hangs out with many different types of people and enjoys going bowling with her friends. Lastly, Anna likes to read non-fiction love stories that usually have a sad ending.

Kara is a 67 year old retired accountant. She has six grandchildren and enjoys to read different genres of books. Kara shops at Cosco for her groceries and buys her clothing from Kohls. She has been a widow for four years and lives in a house by herself. Kara lives close to all of her children and they visit with each other constantly. She got a masters in accounting from the University of San Diego. Currently, Kara lives in Coburg, Oregon. She rarely watches television and likes to do puzzles on a weekly bases. Lastly, she hates science fiction books and books with happy endings.