Type Means Never Having To Say You’re Sorry by Jessica Helfand discusses a portfolio review she was doing and saw a project where most of the students used the typeface Futura, but it did not connect to what they were designing at all. She asked a student why they chose to use Futura and the overall response of the student was “I just kind of liked it.” Throughout the rest of the article, she discusses how it is important to know the history behind the font and the other things that go with the typeface instead of just knowing the formal and technical conventions. Overall, Helfand expressed how much the history part of typography is important and that most designers are getting lost in the modern design.
Alternatives to Futura:
Akzidenz Grotesk
Gill San
DIN
Frutiger
Meta
Interstate
Gotham
Univers
Designing Under the Influence by Michael Bierut discusses how an interviewee’s best work in her portfolio was a CD packaging piece that resembled the exact work of Barbara Kruger. He asked her “what made her go for a Barbara kind of thing there” and she simply responded with “Who’s Barbara Kruger.” Then he continues by discussing how Kruger’s work has became apart of the atmosphere and that the interviewee has never seen any of her work and by coincidence used the same typeface, color palette, and typeface as her. Then he starts discussing the debate between imitation, influence, and plagiarism and if it is possible for someone to “own” a graphic style and the answer was legally “no.” Lastly, the lesson of this article was: “If anyone can rip you off, you may as well beat them to the punch.”
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