Jakob Trollback
Trollback + Company is a creative studio that weaves compelling narratives using motion graphics and live-action to create innovative campaigns for the advertising, broadcast and entertainment industries.
Past and Present clients; HBO, CBS,ESPN, Nike, TED, AIGA and The New York Times Magazine.
He is a completely self taught as a designer. He stated that being self taught means not having to worry about stealing other designer’s “style,” because you never are taught about other designers.
Pitfall about design - it’s a language where you can get have a job and not have to make any sense because there are people are out there who don’t really care what it is saying and think it just looks cool. Start to wonder “what am I saying with this design?”
How to make an impact:
It’s hard to change someone’s mind. Discussions do not work, pressure does not work, and peace also does not work. Emotional works can work, because if you can make someone feel positive about something you can kind of piggy back your message. The only thing with emotions that makes it hard to reach a big audience is that it is very individual and we all are different. Emotions is the most important thing. Participation is starting to become more important and it works because it has to do with kind of leaving something out. Participation starts the thought process. Creativity is a positive drive force for man kind. Personal discovery also has some kind of creative thinking.
BE INSPIRED
TELL STORIES
AND LEAVE THINGS OUT
YOUR IMAGINATION WILL FILL THE BLANKS
Trollback + Company is a creative studio that weaves compelling narratives using motion graphics and live-action to create innovative campaigns for the advertising, broadcast and entertainment industries.
Past and Present clients; HBO, CBS,ESPN, Nike, TED, AIGA and The New York Times Magazine.
For inspiration:
Look elsewhere and once you reach that level, you will want to do your own version of design/music.
Need to find somewhere, because there is so much creativity out there.
Different things can start your thinking about shapes and forms. It is very often that you can feel overwhelmed by emotion and have to figure out what to do with it.
Relates Bach with Helvetica and how Bach made a meaning for every note and it is pretty much the base of all music.
Overall, he shows mini clips of motion graphic works he has done and all of them are very simple with great usage of typography. Although CBS does not use the clip he showed anymore, it was still interesting because when that was out, I never thought of it as motion graphics since it was very simple. I also enjoyed when he was talking about inspiration and he showed the pictures of the billboards with the light bulb ad. It was again, simple but yet creative. It was very easy to recognize because mostly everyone knows where it is from. I hope everyone else enjoyed the videos as much as I did! Especially since our books are due tomorrow!
No comments:
Post a Comment