Sunday, February 13, 2011

Audience Personas

Jill is a 42 year old high school teacher who teaches English and Journalism classes. She lives in the suburbs in Albuquerque, New Mexico. Jill has been in charge of the yearbook and newspaper staff for twenty years. She constantly forgets where she puts her car keys and has an unorganized desk. Jill is married to a journalist and has two teenage boys, one is 18 and the other is 15. She buys her clothes at JcPenny’s and buys groceries at Wal-Mart. Jill likes to read girly books that either have a happy or sad ending, which usually makes her cry. She usually goes to bed at 9 p.m. every night and spends her nights either watching soap operas or reading a book.



Anna is a 17 year old girl who is currently a junior in high school. She plays on the volleyball and softball team and works after school at the YMCA daycare. Her mother is an elementary school teacher and makes Anna read when she has nothing to do. Anna likes to go to the movies at least twice a month and shops for her clothes at Forever 21 and Old Navy. Her favorite restaurant is Panda Express and her favorite class is Weight Training. Anna has a younger sister and an older brother and her entire family enjoys going to sporting events together. As well, Anna hangs out with many different types of people and enjoys going bowling with her friends. Lastly, Anna likes to read non-fiction love stories that usually have a sad ending.



Kara is a 67 year old retired accountant. She has six grandchildren and enjoys to read different genres of books. Kara shops at Cosco for her groceries and buys her clothing from Kohls. She has been a widow for four years and lives in a house by herself. Kara lives close to all of her children and they visit with each other constantly. She got a masters in accounting from the University of San Diego. Currently, Kara lives in Coburg, Oregon. She rarely watches television and likes to do puzzles on a weekly bases. Lastly, she hates science fiction books and books with happy endings.

1 comment: