Journal Entry #2

Dieter Rams: Ten Principles for Good Design Summary

1.) Good design is innovative: Innovation cannot be exhausted because technological development is always offering new opportunities for innovative design. They always develop together, so innovative design can never be an end to itself.

2.) Good design makes a product useful: The product has to meet a specific criteria and has to be functional, psychological and aesthetic. As well, it clearly defines the usefulness of the product and not adding anything to it that will take away from it.

3.) Good design is aesthetic: The beauty of the product is necessary to the way it works because it reflects the person and their well-being. “Only well-executed objects can be beautiful.”

4.) Good design makes a product understandable: The design makes the product talk and be self-explanatory to the users on the functions of the object.

5.) Good design is unobtrusive: Products that are fulfilling a purpose should not be/are not decorative objects. The design should be neutral and restrained and should leave room for self-expression.

6.) Good design is honest: It does not try to manipulate the consumer with promises that cannot be kept. The design must not make the product seem more powerful or valuable than it really is. Overall, not making the design just to manipulate consumers.

7.) Good design is long-lasting: The design of the product should avoid being outdated in the near future and last for many years. It must also avoid being fashionable because it will soon be out of style and be thrown away quicker.

8.) Good design is thorough, down to the last detail: Accuracy and care is essential in the design process because it must show respect towards the consumer. It must not be random or based on personal urges.

9.) Good design is environmentally-friendly: It does not use as much physical and visual pollution through the lifecycle of the product. It must contribute to the care of the environment.

10.) Good design is as little design as possible: Using less materials, which is better. The product must be simple and not overloaded with non-essentials. Simplicity is better.

Don Norman: 3 Ways Good Design Makes you Happy

Visceral

It is attracted subconsciously to a certain product by the way it is presented/looks. The only reason why the people like the product is because it is beautiful and are drawn in by colors or the fonts on the product.

Behavioral
Subconscious attraction that is automatic and users are unaware of it. The design allows the users to feel in control with the usability and the feel of the product. It interperpates the emotion.

Reflective

It looks over what is going on and describes what type the objects are attracted to . Shows what products will draw attention and it is all about going pass the person's superego.

Thoughtful Question:

Could reflective fall along side with Visceral or Behavoria for the same storyl? How often is the behavioral theory successful?